How Can Van Halen Help Your Marketing Plan?
Check out this post I wrote a while back for swb&r. I always liked it.
In the annals of rock star divadom, Van Halen and David Lee Roth should have their own chapter. However, no story is as famous as their notorious request for a bowl full of M&M’s backstage…sans the brown ones.
Were Roth and Van Halen a bunch of whiney rock stars or smart operations experts? According to the latest Fast Company article by Dan & Chip Heath, it’s the latter.
The band performed hundreds of shows per year complete with pyrotechnics and, of course, some very loud music. According to the article, the technical requirements for each show were so complex that Van Halen’s standard contract was thick and convoluted. If the venue missed just one requirement it could ruin the whole show.
So Roth and company buried a special clause deep in the contract requiring a bowl full of M&M’s backstage, but with all the brown ones removed. Read the full post.
