Why Do B2B Marketers Find Social Media So Scary?
This post was originally written for swb&r in April of 2010.
Quick, name a B2C social media success story.
When I ask that question I hear names like Dell, Ford, Comcast and Threadless before I’m even done asking the question
Now name a B2B social media success story.
When I ask THAT question I usually hear crickets.
That’s not to say there isn’t anyone in the B2B space successfully utilizing social media. Companies such as American Express, Cree and Archer have actually done very well in this new medium. But they are few and far between. So why are those in B2B marketing so slow to embrace social media?
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